Monday, April 7, 2008

Getting links from other blog sites
1. Write well, write consistently, don’t give up: All the marketing in the world won’t help you if you have a bad blog. In your search for more traffic, more promotion, and more publicity, never forget it starts with great content — and needs to continue with great content on a regular schedule. There’s no question that maintaining quality and regularity is difficult when you’re just starting out, particularly if you’re time is limited… but hang in there, because once you get this going good, all of your marketing efforts will begin to pay off.
2. Become an expert in your niche: Continue to read and write intelligently, and after a while, your experience will grant you this informal title; bloggers will seek you out, your popularity will grow, and it will be easier to get noticed, linked to, and get cross promoted (see below)
3. Do interviews with other bloggers: Score interviews with newsworthy individuals (who may be linked to newsworthy content), to create link worthy content, but more importantly, create news on THEIR blog to get back to YOUR blog.
4. Break important stories: See the post on how to find news. Long story short: if you have an interest in an area, it is still possible to do this as long as you’re willing to put in the time and energy to find stuff. Benefit: being picked up by A-list blogs, mainstream news outlets and more.
5. Have a contest: Or, have regular contests, which encourage participation and buzz in your corner of the blogosphere.
6. Put out Press Releases: Particularly if you have something new, unique, or particularly important to say (such as an important story, or research)
7. Answer your comments, in your comments, and off blog: Of course you have enabled comments on every post, right? So, when you do get comments, answer as many as humanly possible, and if it’s an interesting enough issue or question, contact the poster directly for a friendly follow up. Treat every potential poster as a potential subscriber to your feed, and a future friend and contact.
8. Spend time to create links and trackbacks: In every post spend as much time as you can to create outbound links to relevant and high linking blogs; many blogs automatically have trackbacks enabled, so in their comments section they will have a link back to your blog. If its a highly trafficked and ranked blog, this can mean traffic BACK to your blog, and it can draw notice from the author themselves — because, let’s face it, we’re all vain in a fashion, even A-listers, and we’re all interested in who is linking to us.
9. Get Your MyBlogLog widget and work it, work it, work it (in a nice way): MyBlogLog — know it, love it, and embrace it. Since its been acquired by Yahoo, it has the potential to explode all over the blogosphere. The quick run down is that it offers a free widget that enables you to build a free community around your blog, and to easily see which other bloggers have been to your blog. You can “add” friends, and generate traffic, but more importantly, your own network of like-minded blogging colleagues in a way that is relatively easy and efficient. Just go easy on the unsolicited messages. Read the complete mybloglog review here.

Getting the Word Out
1. Join a blog carnival: Where every blogger who joins one blogs about a topic, then each blog gets promoted. Here’s an index of blog carnivals to get you started.
2. Join blog network: Between 9rules, b5media, and others, there is networking potential, income potential, and a link-a-palooza waiting for you (through the linkroll as every member may have to link to every other member) if you’re able to get into one. Goes back to tip #1 — don’t forget to keep up your blog.
3. Participate in forums: Forums with tons of pages, huge lists of members, and a responsive community are an easy way to not only connect with other individuals, but an opportunity to tastefully demonstrate your expertise and a link back to your site or blog.
4. Participate on larger blogs in comments: Like number three, except that by participating directly in another blogger’s comments you a) get their recognition and b) get the recognition of the blogging community. Also, here’s a tip: try and be one of the first few commenter’s on heavily trafficked sites to get recognized — most people won’t read past the first 10-20 comments. Here’s another tip for traffic: IF (and ONLY IF) you have posted something relevant that is pursuant to the ongoing conversation and IF the blog has a commenting policy that will allow you to do so, post a link back to a post on your own site (”hey guys, I wrote about how we can solve this problem! — check out the link over here, but let me summarize it for you … “). Sometimes you’ll be surprised at how much traffic comes back.
5. Submit to blog directories: So people can find your blog.
6. Submit to article directories: You might want to submit your favorite posts to article directories, where they will enable you to have a biobox / blurb with a link back to your own blog. Again, demonstrating your expertise, and moreover, the article might get picked up in a ezine or another blog, leading to more traffic and more inbound links. (see the writing articles tutorial)
7. Get interviewed: If you’ve demonstrated your expertise, or have done something newsworthy, or reported on something newsworthy, try and get interviewed. As long as it’s done in a fair way by a site or blogger that is somewhat well known, it’s more traffic for you.
8. Get listed on a news aggregator, or blog aggregator: Like Techmeme for technews, or Tailrank for blogging news. Hint: some news aggregators will actually accept submissions if you ask them nicely; double hint: try and get listed by linking to a top story within your first 100 words.
9. Create free stuff for yourself and give it away: Like ebooks, digests of your favorite posts, pdfs, and so on. Make sure to include a link back within the document, back to your site.
10. Create free stuff for other people: the same, let them distribute it, get a link back.